The all-terrain-vehicle market has absolutely exploded in popularity over the last decade, with side-by-sides in particular being styled and equipped more and more like road-going vehicles with every iteration. This shift has seen manufacturers incorporating technology and comfort previously reserved for highway vehicles into the off-road sector. Now, the new 2027 Polaris RZR Pro R Boost not only makes nearly as much horsepower as a GR Corolla, but it also integrates amenities that blur the lines between categories. It’s an ATV, but automotive-grade features abound, including Apple CarPlay, and option it to the hilt and pricing can near a hundred grand before taxes.
Base pricing starts at CDN$63,999 for a two-seat RZR Pro R Boost in Ultimate trim, serving as the entry point to this high-performance lineup. For enthusiasts demanding even more capability, an “Ultra” trim adds about $4,000 on top of that base figure. This premium upgrade snag you gnarly features like 32-inch BFGoodrich KM3 mud-terrain tires, plus slicker suspension gear designed for superior handling in rough conditions. The lineup also accommodates larger groups, as four-seat variants add a ‘4’ into the official name. These extended models start at $69,199 and $72,999 for the Ultimate and Ultra, respectively, offering the same high-level performance in a larger package.
The final cost can escalate quickly due to the lucrative nature of ATV customization. As anyone who’s spent time in the ATV world probably knows, the sale of accessories is big business. Parts departments of such dealerships are just as, if not more, important to the place’s success as the sales floor itself. To demonstrate the potential cost, witness our ability to jack the pre-tax price of a 2027 RZR Pro R 4 Boost Ultra to a dizzying $96,963.54 by checking every single box we could find in the online configurator. The build sheet included essentials like a windshield with wiper, blazing light bars for visibility, and a burly spare tire carrier, among other upgrades.
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Is such a machine ever likely to be built? Probably not. Is this an unrealistic spec just to prove a point? Yewbetcha. However, it does illustrate the heights to which these modern side-by-side machines have climbed. The current market is a world away from rigs like the homely Kawasaki Mule back in the ‘90s and early 2000s, which lacked this level of sophistication and power. The price point and capability of the new RZR show how far the industry has evolved from those simpler times.
As for the 2027 Polaris RZR Pro R Boost, it makes its 275 horsepower from an in-house turbocharged 2.0L four-cylinder engine. This powertrain is liquid-cooled and slung behind the RZR’s occupants, a strategic placement that enhances the vehicle’s balance and handling trends. The engineering focus extends to the chassis, where modules for the live-valve suspension can actively control compression and rebound damping. These sophisticated systems provide up to 16 inches of ground clearance, allowing the machine to conquer obstacles that would stop other vehicles dead in their tracks.
Inside, the focus on luxury and technology continues. A massive 10.4-inch infotainment screen would look at home in many production cars, packing the likes of Apple CarPlay to keep drivers connected on the go. The auditory experience is just as impressive, featuring a banging bass-heavy audio system from Rockford Fosgate that delivers clear sound even over the roar of the engine. This level of interior refinement cements the vehicle’s status as a premium off-road option. Polaris, if you’re listening, there’s a few wooded trails on East Mountain near this author’s home that need exploring.
